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Using the servqual model to assess service quality and customer satisfaction an empirical study of grocery stores in umea master thesis, one-year. A thesis submitted to the graduate faculty of auburn university study will focus on using servicescape factors as the environmental stimuli and will measure the. Servicescape observation assignment (individual) the hospitality industry is designed to deliver intangible experiences, and to do so in a.
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Full-text (pdf) | a comprehensive, attractive and well-functioning physical environment of the 'servicescape' in shopping malls can affect the level of customer satisfaction. Validating the e-servicescape the final model is depicted at the end of the main text of this thesis next to the validated e-servicescape model. Id code: 57199: item type: qut thesis (phd) supervisor: lings, ian & greer, dominique: keywords: servicescape, self theory, personal construct theory, human value theory, symbolic interactionism, self-congruity model, symbolic meanings, cognition, salient servicescape attribute, values of the self, actual self, ideal self, social self.
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